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Friday, February 26, 2010

ASOS Africa

    So, I don't know if anyone else saw Rihanna on Alan Carr's chat show last night (uk)
    I was really interested to see how she came across because in most other interviews I've seen her in she always seems quite guarded and aloof
    But i was really pleasantly surprised by her appearance on the show
    she seemed actually really funny and sweet
    You should check it out on youtube if you didn't catch it.
    I have never really been a fan of Rihannas whole images make over
    The whole studs and chains and leather, PVC etc
    It has always felt really forced to me
    But i am loving the change in what she has been wearing to do promo for her new single Rude Boy
    This is a picture of her from the chat show last night


    I love the whole Jamaican, west indies vibe
    That she has got going on
    with the hair net and the two piece
    It is a tie in with her new video for Rude Boy which features he same kinda styling
    I really love it and i think all the bright colors and patterns suit her perfectly
    Here is the video
    Oh and the song is awesome
    But i would put a bet on that you will be going round all day now singing the chorus!



    After falling in love with all the bright colours and patterns from Rihanna new video i was super excited to see that ASOS is launching their new Africa Range today

    The ASOS Africa collection has been designed, sourced and produced in collaboration with several small communities in Africa. Consisting of a capsule range of clothing and accessories.

    Pieces such as jumpsuits, play suits, blazers and cropped trousers are re-worked using African Kanga’s – the vivid printed cottons traditionally worn by men and women throughout Eastern Africa.

    Each piece comes packaged in its own pouch made from Kanga fabric with a handmade coconut button fastening.
    I just love this!
    I think what ASOS has done with this range is great
    You are still getting affordable stylish fashion
    But it comes with this great story
    And you know that it is also being produced fairly as well
    because the majority of the printed cotton pieces are produced by SOKO, a not for profit organisation
    SOKO provides fair employment, decent wages and skills training to the Uganda community – particularly the women.
    I really love all the vibrant colours my favourite pieces are the skirt and the long dress
    There is also an amazing patterned blazer on their site too that is just beautiful
    The rest of the items are all up on ASOS now so go head on over for a peek
    This is definitely one of my favourite ranges that I've seen in a while
    I just love how it's really unique

    Clothing prices range from £15 - £75 and accessories from £18 - £32.





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